In recent years, the use of individuals with distinctly different appearances in various movies, television entertainment shows, and advertisements has become more common. Therefore, it was interesting to find an American study that examined viewers' reactions when minority actors were added to leading roles in movie sequels.
The study analyzed movie series released from 1998 to 2021, and researchers found that movies with added minority actors received lower ratings and more toxic reviews than those without such additions. However, this effect weakened after the advent of the Black Lives Matter (BLM) movement, especially when the movement's activity was at its peak.
According to the researchers, this demonstrated that social movements are significant factors in promoting diversity, equality, and inclusion. However, I couldn't help but wonder about the current situation, now that the BLM movement has lost some of its significance, and at least a significant portion of people—at least in Finland—are annoyed by the use of black individuals in movies and advertisements at a frequency much higher than their proportion of the population would suggest.
Previous thoughts on the same topic:
A Finnish police officer is afraid to speak about the problems of immigration
Attitudes towards immigrants are not becoming more positive in Western countries
A white family does not represent real Londoners
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